The average consumer in any given market is inundated with marketing messages every day; how can your company make itself stand out? The use of drip marketing is one such method.
Drip marketing software allows businesses to keep in touch with existing and potential clients by subtly bringing up the subject of goods, services, and deals that are on offer. The question is, what exactly is drip marketing, and how can it help your company? Everything you need to know, along with several examples, may be found here.
Drip marketing is a communication approach in which pre-written marketing materials are given gradually to consumers or prospective prospects. Although these communications may be sent through a variety of channels, email marketing is by far the most prevalent.
Drip marketing originated with the distribution of physical mail and pamphlets to clients on a marketing list or during their initial engagement with a brand. Drip marketing — namely, social media and email — grew increasingly widespread as marketing changed to suit the needs of the digital age.
You should now be familiar with the concept of drip marketing, but how does it operate? Moreover, how can your business use this information? What follows is the information you need.
The goal of drip campaigns is to deliver a timely, personalized message to a specific audience. Emails such as welcome messages, birthday greetings, and order confirmations can be set to run automatically, doing promotional work for your company while you tend to other matters.
Drip campaigns make it easier to reach out to the appropriate individuals at the right time without needing ongoing human involvement. There is a wide variety of drip campaigns that could be useful for your company, each with its own set of triggers (dates, actions, etc.).
Every lead in your sales pipeline can have its own dedicated drip email campaign. New product suggestions, abandoned cart emails, and welcome emails are just the tip of the iceberg.
Many drip programs may be activated by audience behavior. Drip campaigns:
Drip marketing is best for consistent sales, nurturing, and promotion. A good drip campaign requires five key steps:
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I’m grateful. Always greet newcomers to make a good impression. In a series of welcome drips, you may inform a potential consumer of everything about your firm. Reconnect with folks you’ve met at trunk shows, wine tastings, and sales through welcome emails. Drip campaigns are a terrific way to keep new audience members updated about upcoming events, deals, and other activities while also showing them you share their values.
Purchase robots. After a customer’s first purchase, it’s crucial to thank them, emphasize the advantages of their purchase, provide guidance on how to get the most out of it, propose similar goods, and reassure them that they made the correct decision. Gratitude early on may make the receiver feel unique.
Purchased. After a consumer buys anything, encourage additional purchases. A delivery or purchase confirmation email may include this information. If a consumer buys a dress from your business, you may recommend a belt or scarf based on what other customers have bought or what your in-house experts recommend. Another strategy is to contact customers weeks or months after they make a purchase to recommend refills or replacements. One example is sending a reminder email to an online air purifier buyer regarding filter changes.
Post-purchase emails inform and onboard consumers. A drip campaign may prompt a previous customer to inquire about an order’s status, shipping timetable, or other issues if a consumer contacts you about a late or missed payment; a drip campaign may recommend electronic invoicing and payment. Drip campaigns may also encourage customers to complete viewing a training video or enroll for your product.
Abandoned carts It’s usual for online shoppers to add an item to their cart and then erase it before checking out or cancel the purchase. Abandoned cart emails may resuscitate sales. You don’t want to seem too “big brother.” You may offer your spring collection or a designer’s collection in an email to a buyer who abandoned a skirt.
Caregivers’ leader. Drip programs operate best when prospects actively engage. When someone downloads a white paper or registers for a webinar, offer them additional relevant materials. If a prospective lawn care customer signs up for your guide on winterizing their yard, you may contact them with more information and specials. Lead nurturing aims to increase sales and average order value by highlighting your product’s advantages.
Email unsubscription instructions. Ask unsubscribers what they think in a follow-up email. Customers who cancel a subscription service like a gym should be provided with a “we want you back” incentive and asked for feedback. You might attempt to win them back three or six months later if their situation has improved.