Business Owners are always trying to come up with ways to boost their sales. Here are some ideas to help you do just that.
1. Up sell
Use your order page to your advantage. When a customer places an order, use this as an opportunity to tell them about some related products that you have for sale. If interested, they can add any of the extra products to their original order.
2. When you complete your initial sale, you should always follow-up with your new customer. Following up with a “thank you” email is a great way to generate additional sales as you can include an advertisement for other products that you sell. You could follow-up with the customer every few months with new promotions / products that they may be interested in.
3. Coupons
You have completed your sale. You are shipping out the product purchased. Before you send out the product, take a moment to include a coupon for other related products that you sell. The customer is more apt to utilize your services again as you have already built trust with the quality product you have delivered and you have offered them a discount on a later purchase.
4. Catalog
Send your customers a catalog of add-on products for the original product they purchased. This could include upgrades, special services, attachments, etc. If they enjoy your product they will buy the extra add-ons.
5. Offer a Referral Program
Referral programs are becoming increasingly popular. The exact details of the referral program can be tailor-made for your purposes. Basically, this works by telling your customer that they can receive a rebate on the purchase price of their order by referring customers to your website. For every completed sale made from a referral, the original customer will receive a rebate off their original purchase price.
6. Affiliate Program Offers
Turn your customers into your own Internet Marketers. When you sell a product, give your customers the option of joining an affiliate program so that they can make commissions selling your products.
7. Sell the reprint/reproduction rights to your products. You could include an ad on or with the product for other products that you sell. You could make sales for the reproduction rights and sales on the back end product.
8. Cross Promotion
Cross promote your product with other businesses’ products in a package deal. Include your ad and/or flyer for other products that you sell and have other businesses selling for you.
9. Sell Gift Certificates
Selling gift certificates is a great way to boost sales. You make an initial sale of the gift certificate and when the recipient redeems the gift certificate they may also buy other items form your website.
10. Provide Freebies
Send your customers free products with their product package. The freebies should have your ad printed on them. The type of freebies you want to provide can be customized to fit your specialized service. Ideas include bumper stickers, pens, t-shirts, etc.
Whatever your business, utilizing some, if not all of the options provided is a sure-fire way to boost your sales and keep your customers coming back to you time and time again.